GiftCard Partners Blog

The end of the year is a season of celebration, gratitude, and recognition. It’s also one of the busiest times of year for businesses. Between closing out projects, meeting year-end goals, and planning for the year ahead, leaders are also tasked with showing appreciation to employees, clients, and program participants.

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards remain the most popular corporate gift—and their popularity continues to rise. In fact, the Fiserv Inc. reports that corporate gift recipients prefer to receive gift cards. 

Recruiting and retaining participants continues to be one of the biggest challenges in clinical research. A scoping review of randomized controlled trials found that approximately 45% of trials fail to recruit the necessary number of participants within the planned time frame.

Administrative Professionals Day is just around the corner, and it's time to celebrate the invaluable contributions of administrative professionals across the country. With over 18.5 million office and administrative support jobs making up 12.2% of total employment, it's clear that these roles are vital to every organization. This year, we’ll be recognizing and honoring the hard work of millions of administrative professionals, including assistants, office coordinators, and executive assistants.

Are you looking for ways to supercharge your marketing strategy? Customer referral programs, when executed effectively, can drive significant growth while fostering loyalty among your existing customers. Starting a referral program in the first quarter is a great way to build momentum for the year ahead.