In a time when every industry has gone digital, it makes sense that companies begin to center their workforces around the increase in technology. That's why it is believed that the forward-thinking CVS Caremark has established a new IT branch devoted solely to ecommerce and SEO. According to some experts, the new group will work as the middleman between marketing and IT in an effort to take the company's digital strategy to the next level. For many brands, SEO is a very IT-owned endeavor, while for others, marketing tends to manage this side. It makes sense that companies devote someone to this branch in itself, however, to make sure that the right amount of technological and marketing emphasis are placed with the SEO efforts. It's important to note that most of this is speculation. Right now, CVS Caremark has listed six jobs related to the IT digital team, which is leading
some to speculate about this new shift in SEO management. Some also wonder where mobile falls into this game plan. Which team manages the way mobile versions of sites will run? It's an interesting shift that may change the way many large brands function down the road. Are dedicated mobile teams a trend somewhere in the industry's future?
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