GiftCard Partners
Recent Posts
Saying Sorry with Gift Cards Instead of Thank You
This is a great example of using gift cards to smooth over a customer service nightmare . Approximately 8,000 Hawaiian Electric Co. customers went without power earlier this month. HECO will soon issue $50 gift cards and formal letters of apology to many of their customers who went without power for an extended period of time. Many companies say “Thank you” to their customers with gift cards via loyalty and rewards programs. Will saying “Sorry” with gift cards keep customers loyal? Let us know what you think by leaving a comment. Read the full story:
http://www.hawaiinewsnow.com/Global/story.asp?S=14259331
Why Mobile & Virtual Gift Cards are Becoming a Way of Life
Mobile technology is heating up, especially within the gift card industry. GiftCard Partners' marketing team outlines how mobile technology integrates gift cards into our always on the go, mobile lifestyles.
Are gift cards right for your loyalty program?
"As gift cards become more popular with consumers, brands are also looking into the cards for different programs. From loyalty rewards to in-store rewards, gift cards are becoming an integral part of loyalty marketing, but is this solution right for your brand?" by
Kristina Knight Check out the Loyalty 360 story here:
Are gift cards right for your loyalty program?
Interesting rewards program - American Red Cross: points for blood
For the fourth year in a row, the Red Cross enters a new season of Red Cross Racing: an online blood donor rewards program designed to reward loyal donors and encourage participation in the program.
Engagement Strategies Magazine outlines gift card trends
Excerpt from Engagement Strategies Magazine:
Gift Card Landscape Has Shifted, Bringing New Vistas, Values
Four industry experts discuss how recent changes in the market are affecting the use of gift cards as a motivational tool
Gift Card Trends What other important trends are we likely to see in the use of gift cards over the near term? The experts we spoke to had some different views and suggested different opportunities, but all agreed that the use of gift cards as incentives and performance and recognition rewards will continue to grow. NGC’s Adam Van Witzenburg expects to see more use of gift cards – especially virtual cards – as incentives to get customers to come into stores or to come to the phone – “things like, ‘If you come in, we’ll turn this card on,’ and ‘If you take this survey, you can have this card’ more proactive marketing with the cards.” For the rest of the article:
http://www.engagementstrategiesonline.com/Gift-Card-Landscape-Has-Shifted-Bringing-New-Vistas-Values.1014.0.html
