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Kate Balboni

Kate Balboni, currently the Vice President of Sales, Sales Operations and Strategy at GiftCard Partners, stands as a prominent figure in the gift card industry with a rich history spanning 14 years. Kate's extensive career showcases her mastery in sales, sales operations, and strategic planning within GiftCard Partners. With a keen focus on the gift card industry, she has played a pivotal role in driving the company's success. Kate's influence extends to the realm of corporate values and engagement. She actively participated in a podcast and contributed to a Day One Panel, showcasing her industry insights and expertise.

Recent Posts

How to Reward Loyal Customers with Gift Cards

In a world where customer choices are vast and competition is intense, understanding and leveraging customer loyalty strategies becomes a key differentiator for business success. This comprehensive guide delves into the nuances of crafting effective loyalty programs, emphasizing the strategic use of gift cards to incentivize repeat business and strengthen customer relationships. 

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How to Foster Client Loyalty in Real Estate

The National Association of Realtors reports that 87% of homebuyers worked with a real estate agent to purchase a home. Customer loyalty is critical in the real estate industry as agents tend to rely on referrals from existing customers to help build and sustain their business.

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Employee Wellness Starts at Home

Corporate health & wellness programs focus on supporting employees in their attempts to reach health goals or to live a healthier lifestyle, but the majority of efforts are spent on improving the lives of employees during their workday and in the workplace: healthy lunch options, bike commutes, office gyms, etc. But companies are starting to look beyond the workplace to employee homes and the role that a healthy, hazard free home plays in their overall health and wellness. With most employees spending more than half of their lives in their homes, encouraging them to create and maintain healthy living spaces is becoming a hot topic.

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Gift Card Rewards for International Employees, Customers & Partners

Chances are, you have European employees, customers, business partners, resellers, or affiliates in Europe. Rewarding those constituents for a job well done or recognizing that they’ve gone above and beyond is important to keep them engaged in their work, loyal in their business dealings, motivated in their camaraderie, and incentivized to succeed.

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Dos and Don'ts of Gift Card Incentive Programs

In every decision we make, whether professional or personal, there are always considerations to weigh. When it comes to implementing a gift card incentive program in your company, it's crucial to navigate through the pros and cons to ensure its effectiveness. Here are some valuable dos and don'ts to optimize your gift card incentive program:

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