GiftCard Partners Blog

One of the most effective ways to increase employee engagement and customer loyalty is sending an eGift Card as a reward or thank you.

The cash vs. gift card debate in the reward and incentive world has a common misconception that cash is more appealing, therefore more motivating, to someone receiving it. However, studies show that gift cards are not only more intrinsically appealing, but also more effective at creating positive associations and changing behavior.

For people facing homelessness, financial hardship, or system-involvement, covering everyday essentials is often an ongoing struggle. Nonprofits supporting these communities understand the importance of meeting immediate needs—yet traditional methods like checks, vouchers, or in-kind supplies are often slow, rigid, or difficult for recipients to use.

As states begin to open back up after COVID-19 shut-downs, employees are gradually returning back to work in offices. For many, this transition may be unsettling. 

The goals of many wellness programs are to reduce healthcare costs, lower health risks, reduce absenteeism, and encourage healthy habits that last.