GiftCard Partners Blog

The cash vs. gift card debate in the reward and incentive world has a common misconception that cash is more appealing, therefore more motivating, to someone receiving it. However, studies show that gift cards are not only more intrinsically appealing, but also more effective at creating positive associations and changing behavior.

For people facing homelessness, financial hardship, or system-involvement, covering everyday essentials is often an ongoing struggle. Nonprofits supporting these communities understand the importance of meeting immediate needs—yet traditional methods like checks, vouchers, or in-kind supplies are often slow, rigid, or difficult for recipients to use.

As states begin to open back up after COVID-19 shut-downs, employees are gradually returning back to work in offices. For many, this transition may be unsettling. 

Employee wellness incentives are rewards employers offer to encourage employees to complete specific health, benefits, or wellness activities. Effective incentives connect a meaningful reward to a clear, achievable action, such as completing benefits enrollment, attending a wellness education session, receiving a preventive screening, or participating in a wellness challenge.

Many Americans are now a few months into working remotely—a practice that only a couple years ago seemed groundbreaking. When you transition to working from home, you’ll notice that there are key differences in setting yourself up for success compared to working on-site in an office.