GiftCard Partners Blog

Healthcare and research organizations are entering 2026 with a clear mandate: engagement isn’t enough. Performance is measured by verified action, documented outcomes, and compliance-ready reporting.

Health plans and care organizations face growing pressure to improve CAHPS scores, yet many still rely on engagement tactics that stop short of driving real behavior change. Mailers, reminders, and education all have a role, but they rarely solve the core problem: members must actually complete care and feel supported doing it. Organizations that treat incentives as a quality improvement tool, not a giveaway, are seeing measurable gains in satisfaction, access, and follow-through.

At GiftCard Partners, we’re excited to announce the newest addition to the Engage2Reward™ Gift Card Ordering Platform — the CVS Select+™ Gift Card, now available to help organizations drive healthier outcomes with greater control and flexibility.

→ Read the full press release here.

Are we truly doing enough to support the nurses who care for us? National Nurses Week, celebrated in May, serves as a crucial reminder of the invaluable contributions nurses make daily. However, the reality is that many nurses are overworked, burned out, and facing challenging workplace conditions year-round.

Managed care organizations (MCOs) often face significant challenges in encouraging members to complete preventative health screenings. Ensuring compliance with critical screenings—such as breast cancer checks, hearing tests, and dental visits—not only improves patient outcomes but also directly impacts program success and HEDIS Star ratings.