The Gift Card: A Win-Win for Employees and Employers Alike
Gift Cards are the most popular employee incentives in today’s market. It is easy to forget why so many people use gift cards, so let’s review the advantages experienced both by employers and employees.
Employer Advantages of Gift Cards:
Google, NFC, and Mobile Payment
A major advancement in mobile payment came last week when Google announced that it will enable content monetization through Near Field Communication (NFC) mobile payment systems. This could not only make a mobile phone into a payment system, but also maximize and transform the effectiveness of point of sale displays. This announcement comes shortly after Apple made a similar announcement about implementing NFC mobile payment options on its mobile devices. This development enables phones to become as or more important than someone's wallet, because it adds the functionality of a payment system for goods and services, to the already multi-faceted smart phone market. To learn more about Google and NFC technology click
here. Any thoughts how this might affect the mobile gift card market going forward?
Are gift cards right for your loyalty program?
"As gift cards become more popular with consumers, brands are also looking into the cards for different programs. From loyalty rewards to in-store rewards, gift cards are becoming an integral part of loyalty marketing, but is this solution right for your brand?" by
Kristina Knight Check out the Loyalty 360 story here:
Are gift cards right for your loyalty program?
5 Loyalty Program Best Practices For Small Businesses
Here are a few tips for establishing loyalty programs every small business should know about to maximize success: 1. Do unto others. 2. Clearly disclose all program benefits and rules (including potential restrictions). 3. Offer attractive redemption options. 4. Communicate with customers. 5. Empower employees. For more information on these best practice rules check out this
article, and keep these in mind when building your company's next loyalty program.
Starting Incentive Programs at a Young Age
At Lucy Wortham James Elementary in St. James Missouri students are not just encouraged to have a perfect attendance record, they are rewarded. Every student with a perfect attendance record at the end of each month is entered into a drawing to win a gift certificate sponsored by a local business. This shows how prevalent incentive programs, and gift card rewards are becoming, even for kids. Teaching kids the importance of punctuality, and positive work ethic is important. Gift cards also allow for a sense of independence as the kids can ultimately pick out their own reward.
