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GiftCard Partners Blog

GiftCard Partners

GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry. Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue. We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
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Recent Posts

What's Happening @ The Prepaid Expo? We'll Blog on it all Week.

A look at mobile migration, fraud, closed- and open-loop convergence, and the technological crossroads impeding progress By Marc Dresner,
IIR USA You’ve arrived just in time for an in-flight podcast. Fasten your seatbelts! With less than a weekend standing between us and
Prepaid Expo 2011, I would like to offer some fodder for the numerous networking conversations you’re about to have.
My guarantee to you: Not only will episode four – a two-part podcast interview for IIR’s “Progress in Prepaid” series – lend a spark to many a smart, caffeinated exchange, BUT as an added bonus, you air travelers can forgo that inane in-flight movie and stimulate your brains, instead!
Episode four of “Progress in Prepaid” features a two-part interview with Jonathan Treiber, CEO of RevTrax.
Highlights: • The line between association-branded prepaid and closed-loop cards is blurring, with open-loop products increasingly resembling closed-loop • Non-swipe technologies are actually less expensive than conventional terminals and boast broader usage options for merchants, but who’s going to pay for this overhaul? Associations and banks can’t foot the bill indefinitely. When will merchants ante up? The answer rests with adoption, but is it the chicken or the egg? Visit the Prepaid for more:
http://prepaidexpo.blogspot.com/2011/03/progress-in-prepaid-series-asks-to.html
www.giftcardpartners.com

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GiftCard Partners Forges New Growth with Healthy Incentives GiftCard Partners creates paths for employers and institutions to lower healthcare costs

Wellesley, MA – February 22, 2012 –Today GiftCard Partners (GCP) announced its highest rate of growth in their company history. Although GCP made several advancements in their loyalty and fundraising channels and several of their employee incentives categories; they largely attribute their employee and revenue growth to their recognition as a leader in health and wellness program incentives. GCP’s CVS/pharmacy, CVS Select®, SUBWAY®, and Nutrisystem® gift cards, combined with their research and editorials on corporate and institutional health and wellness, yielded unprecedented sales results in 2011 and the start of 2012. GCP understood early on, the role that health and wellness programs would play in the current political landscape, in America’s corporations, small to medium sized businesses, and healthcare institutions like Medicaid and Medicare. “The constant rise of healthcare costs, health benefits costs to companies, increasing employee benefits contributions, combined with recent healthcare reforms, have catapulted health and wellness programs to a top priority for 2012,” says Deborah Merkin, GCP’s CEO. “We are pleased to see a rise in interest amongst HR professionals and the publications they count on. They are seeking our research, editorials and blogs on how our customers and constituents are setting up and benefiting from their health and wellness programs.” This month, Voluntary Benefits Magazine published “Start a Health and Wellness Program in 2012 - 5 Compelling Reasons Why to Start Now”, an editorial that highlights GCP’s innovation in the health and wellness arena and addresses employers’ chief concerns, like: what to expect from their program, how to overcome participation obstacles, how to measure results, and key concepts on “what most employers don’t get right”. “We are very proud of our advancements in the health and wellness incentives marketplace and we continue to forge new paths, like with Medicare and Medicaid programs, to incentivize patients to maintain routine well-visits, reach wellness milestones, and live an overall healthier lifestyle,” says Merkin, “and we look forward to our customers creating a healthier 2012 and beyond.”

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