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GiftCard Partners Blog

Digital Gift Cards: Are They Working?

Digital Gift Cards are gaining popularity throughout the market, however some top tier retailers are neglecting to start using the technologically advanced version of the Gift Card. Gift card sales continue to rise throughout the country, rising by about 2% in last year's holiday season. So the real question is: why aren't all retailers adopting the technology? Check out this article (http://www.dmnews.com/digital-gift-cards-get-the-short-stick/article/179517/) and leave us a comment to let us know what you think!

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Motivation Show Information

Come visit the GiftCard Partners team at the Motivation Show 2010 in Chicago starting tomorrow. GiftCard Partners will be located in booth 4631. More info to follow, including on our Facebook page and on twitter @gcpsolutions.

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Holidays...already?!

It is not even Halloween yet, and already the retail market is preparing for the holiday season. With online shopping, online coupons, and online marketing becoming ever-growing pieces of the holiday retail puzzle here are five predictions about email marketing for this year's holiday season 1. There will be more activity on Thanksgiving 2. Social and rich media campaigns are not going to have legs after mid-November 3. More retailers will include discount codes into their preheader text 4. More emails will feature share-with-your-network (SWYN) links as a strong secondary call to action 5. Mobile-friendly emails will become more common For more information on holiday 2010 email marketing predictions visit: http://directmag.com/email/0913-email-marketing-holiday-season/

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Carrot or Stick..That is the Question

The biggest conundrum that has existed in employee health care has always been whether to punish employees for bad health behavior, or reward employees for good behavior. This dilemma seems to be resolving itself, and the incentive based "carrot" approach is winning out. Employers are using more incentive based methods rewarding employees with discounts, gift cards, loyalty based incentives for good health behavior, as well as less tangible rewards such as educational materials to help employees keep up the good work. It seems that the days of uncertainty and health care fees are ending. As an employer if you are wondering whether to wield a fear-inducing stick over your unhealthy employees, or offer the healthy ones a rewarding carrot in hopes they set an example, reach for the veggies. For more information visit http://www.colloquy.com/article_view.asp?xd=7400

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Spot Rewards Winners

It is our pleasure to present the winners of a "Spot Reward" contest in which administrators of employee health and wellness programs submitted stories of their most successful employees. Each winner received a $25 CVS/Pharmacy gift card. The first winning submission came from Richard Miller-Murphy Chief of Strategy & Marketing at the New York Blood Center in New York, NY, featuring employee Dawn Jones. "Dawn Jones is a coordinator as part of NY Blood Center’s Wellness Committee and just did an outstanding job (again) coordinating the almost 100 NY Blood Center employees who ran in the recent JP Morgan/CHASE Corporate Challenge. She was the person who helped arrange transportation from our many sites to Central Park, helped coordinate the cool tee-shirts that promoted BLOOD DONATION, and was there as information central on the day of the actual run working with our other support members Olga, Ronald, Maribel, Robert, Adria, and Deon. Way to go Dawn!" The second winning submission came from Darla Mullner Director of Human Resources at the Rush Copley Medical Center un Aurora, Illinois, featuring two employees: Carol Byrd and Tammy Chapman. "Rush-Copley Medical Center has had an Employee Wellness program for over 15 years. Currently, our program focuses on Virgin's Healthmiles where employees enroll, wear a pedometer, download the steps into a website, and earn rewards. We have about 40% of our 1,600 employees enrolled. This program is well received by our staff, and is coordinated by our Employee Health Nurses, Carol Byrd and Tammy Chapman. Points are also earned through completing wellness testing where free cholesterol, glucose levels are performed." Congratulations to all of our winners!

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