From our Q3 Industry Trend Report: The Bright Side of Negative Engagement
Although our industry trend reports are typically focused on B2B gift card topics and industry events; we thought that “Turning Negativity into Engagement" is a particularly important topic as our clients and customers enter into an uncertain holiday season. At this year’s MoShow we were reminded of some valuable lessons in listening and reacting. We’re happy to share with you a presentation around embracing technology to
listen to your customers, to bring your brand and brand programs closer to enlightenment. Are you willing to accept social media and online networks as listening tools, to assess your customers’ opinions and react? Many believe that adopting these technologies could back-fire on a brand in an all-too-public forum. But consider that negative conversations about your brand are happening online, whether you are present or not…how you listen and address them could be the difference between a proactive leader and a tarnished reputation. Some really great advice and answers to these nagging concerns come to us in a presentation given at the MoShow’s Incentive Gift Card Council (IGCC) meeting. This presentation, by Mike McDonnell, Vice President, Product Management & Client Solutions at
Affinion Loyalty Group, offers fresh perspectives and real-world examples of how to turn negativity into opportunities for engagement in
The Bright Side of Negative Engagement. This presentation will help you determine a critical response to a negative customer experience and help you answer the important question,”What’s Your White Chocolate Mickey?”
Click here to read the rest of GCP’s Industry Trend Report
What do Twitter, LinkedIn and Employee Recognition have in Common?
Timeliness!
Incentive Magazine recently published an article called
“Forget Employee of the Month and Focus on Employee of the Moment”, where they discussed the rise of importance of immediate rewards for brilliant performance. In the past year, our connected sociability brought a 250% increase in tweets per day, 100% growth of LinkedIn users, and Facebook’s increases logins to 250 million each day, indicating a rapidly growing culture of immediacy. How does this effect HR professionals? Razor Suleman’s Incentive article announces that it’s time to institute an “Employee of the Moment” strategy by launching a social networking campaign to:
Is Your Company Ready for Project Thankful?
Save 10% on Holiday Gifts your Employees Can Really Use! This November through December, CVS/pharmacy
®introduces Project Thankful™, a corporate gift card program that offers new customers a bonus $250 in eGift cards for every $2,500 in CVS eGift cards they purchase. CVS eGift cards are the perfect pick for keeping your employees and their families healthy this holiday season. They can purchase healthful items for themselves and their family, from flu shots to prescriptions and health and beauty products. Show your employees you’re thankful and thoughtful this holiday season and save!
This offer expires December 31st, 2011, so make your purchase today.
Imagine Getting Paid to Reward your employees
Google Wallet, the much anticipated mobile wallet system is now paying people to shop. After an initial slow adoption to the new service, and consumers still being slow to use mobile technology for financial reasons, Google Wallet is now offering shoppers $10 to use their service in select stores in 5 cities throughout the United States before the holidays. Google employees will also travel to major metropolitan areas throughout the nation to help consumers use the new mobile application. In today's economy that could mean a lot. For employers among us, it could mean hundreds, if not thousands of dollars saved on bonuses, or delivery of holiday gift cards. It could mean saving even more on postage, and credit card processing fees. It could mean all of your employees experiencing the ease of mobile commerce and appreciating their employer even more for delivering their holiday gift directly to their mobile phone. For consumers, it could mean one less day packing your lunch one week, or being able to grab coffee on your way to work instead of dealing with whatever caffeine is available at the office. Or for the more responsible among us it could mean ten more dollars spent on holiday gifts.
As we head into the holiday season, imagine getting paid to fight the lines at the mall, or your employer doing so.
eGift Cards: On the Rise, But How are They Perceived by B2B Buyers?
eGift and mobile gift cards are a popular topic as excitement grows around digital technologies. CreditCards.com reports that one half of the major gift card brands that offer eGift cards only started offering them this year. Retailers and merchants are ramping up to take advantage of growing mobile and tablet buying segments, as they are quickly becoming some of the most valuable online shoppers. Interestingly, when GCP recently surveyed B2B gift card buyers; we found that the B2B market still prefers to purchase physical plastic cards over
