What do Groupon, Facebook and Gift Cards have in common?
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GiftCard Partners
They are all top of mind for consumers. As you read through this feature, consider what this could all mean for the B2B gift card market via incentives and loyalty programs. How can these programs be enhanced by social media and consumer trends like group couponing? Move over Groupon, Mr. 50 million strong. Facebook’s 600 million users are offered-up some of your group couponing action. But, is there really room for another Groupon?
Business Insider’s Groupon survey suggests YES, as they start to see Groupon’s regular users become less active over time…