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Food for Thought: Interesting Gift Card Question

The Mercator Group referenced in our last post presented at the PrePaid Congress and posed an interesting question.  We don't have the answer yet because the survey is ongoing but what do you think the answers could be? In 2015 (five years) what percentage split of the total gift card market for prepaid closed loop gift cards will be? Plastic ___% Virtual ___% Mobile Wallet ____% Leave comments and let us know what you think.

Topics: online gift cards, Marketing, mobile, Prepaid Card Congress, General, gift cards

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