New trends in employee engagement and the democratic climate suggest that effective employee engagement may soon include supporting causes and social issues that their employees do. Keeping an open dialogue with employees about which causes to support and how to spend philanthropic dollars keep them engaged in the company. This type of dialogue also allows the employer to get to know employees better, and understand who they are outside of the office. Allowing employees to express their opinions and communicate with upper management and key decision makes can take a number of forms. Some companies use online platforms such as surveys or anonymous feedback forms. These tools are often effective for communicating ideas, but do not contain the interpersonal aspect that a company-wide town hall meeting, or lunch hour fresh air forum. Engaging employees increases productivity and employees' sense of purpose. Consider engaging your "activist employees" this year.
For more information check out the GreenBiz.com article.