The Affordable Care Act was signed by President Obama in 2010. Since its implementation, a number of programs have been developed in an effort to strengthen Medicaid and Medicare by lowering costs and improving the quality of care for millions of Americans. One such program is known as The Medicaid Incentives for Prevention of Chronic Diseases program, which is “a nationwide effort to test and evaluate the effectiveness of providing financial and non-financial incentives to Medicaid beneficiaries of all ages who participate in prevention programs and demonstrate changes in health risk and outcomes, including the adoption of healthy behaviors.” The initiatives or programs are outlined as needing to be “comprehensive, evidence-based, widely available, and easily accessible.” Grants are available by the State for programs that address at least one of the following prevention goals: ‘tobacco cessation, controlling or reducing weight, lowering cholesterol, lowering blood pressure, and avoiding the onset of diabetes or improving the management of the condition.” 1 GCP’s health-based gift card brands can act as a perfect wellness incentive to motivate both Medicare and Medicaid members to take proactive healthy choices, health screenings, smoking cessation programs, etc. that inevitably lead to lower healthcare costs. Want to learn more about using our health-based gift card brands as wellness incentives? 1 The Affordable Care Act Savings Report 2012: Lowering Medicare Costs by Improving Care
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