CVS Extra Bucks Loyalty Program Exceeds the Competition
In a recent consumer study comparing pharmacy loyalty programs, the CVS/Pharmacy Extra Bucks program exceeded the competition at Walgreens and Rite Aid. Because Extra Bucks can be accrued on some prescription purchases, and on 2% of purchases which is an impressive amount, that is noticed by consumers, and their wallets. This study proves how CVS/Pharmacy builds their programs around their customers and their needs.
For more information and to view the entire pharmacy loyalty program comparison, click here.
Subway Pushes Healthy Eating, Throughout Their Business
Subway Chief Marketing Officer, Tony Pace, recently sat down with QSR Magazine to discuss the importance of healthy eating and healthy living to Subway's message and marketing strategy. A healthy product is the basis for how Subway conducts its business, and how it enters the homes and lives of millions of Americans, and through a partnership with the American Heart Association Subway is proving to America that you do not need to sacrifice flavor to eat right. Pace discusses their strategy from using fresh regional ingredients, to selling healthy food without scaring off consumers. Subway is unique in its healthy sandwich message, and it truly cares about the health of its consumers. Do you think America may have less of an obesity crisis if more restaurants promoted quick, healthy, delicious food like Subway?
To read the entire QSR Magazine Interview with Tom Pace click here.
June was Employee Wellness Month, what did you do to celebrate?
June was Employee Wellness Month, sponsored by Virgin Healthmiles, and Strategies to Overcome and Prevent (STOP) Obesity Alliance. The idea of the month was to promote Employee Wellness and reduce obesity, by having companies compete against each other to become the most active. However, other companies could have started their own independent weight-loss or physical activity challenges. Since we are now well into July we want to hear about how your company celebrated Employee Wellness month, whether it was part of the Virgin HealthMiles program or otherwise. We will post our favorite observance of Employee Wellness Month on a later blog post. Leave us a comment about your company's observance and you might just see your story right here on our blog!
To learn more about June's Employee Wellness Month click here
Health and Wellness: Approaching Employee Enrichment, both inside and outside the office
According to a new industry white paper entitled “Beyond Employee Engagement: Creating Enrichment” indicates that employees want to feel truly cared for and valued as individuals. Employees want employers to address both work and non-work factors in employees’ lives in order to create expectations that are built with employee’s whole well-being in mind. The idea on the employer side is that if an employee is enriched and their work expectations are built around employee well-being they will perform to their fullest extent in their job. This is a new trend that goes beyond the traditional boundaries of employee incentives, and takes a holistic approach to employee health and wellness. Do you think this goes beyond professional boundaries, or is it a healthier way for employers and employees to interact?
Top Reasons why to use gift cards for incentives
Incentives as a way to boost employee morale, motivation and performance is nothing new, but let’s look at 5 perspectives for why to consider gift cards as incentives. Gift cards are as close as you’ll find for a one-size-fits-all incentive. They truly satisfy all demographics, interests, needs and lifestyles and offer much flexibility for the buyer. 1. Employees want gift cards. According to a recent study by Incentives Magazine, 8 out of 10 employees report that they prefer gift cards over other incentives. 2. Gift cards provide choice. Choice not just in what your recipient selects, but you often have choices in how you give them: eCert, mCert (mobile delivery) or plastic 3. Gift cards can be shared with family and friends. A night out with loved ones of friends has been cut back as discretionary spending, revive the night out with gift cards. 4. Gift cards can fit many corporate needs. Bulk gift card purchases provide cost savings and fit a variety of business scenarios can provide additional cost savings. Use for employee incentives & retention and use as rewards in corporate health & wellness programs, consumer promotions, customer promotions & loyalty, and/or as dealer and reseller awards. Source for list: Ceridian Connection.
