What do Groupon, Facebook and Gift Cards have in common?
They are all top of mind for consumers. As you read through this feature, consider what this could all mean for the B2B gift card market via incentives and loyalty programs. How can these programs be enhanced by social media and consumer trends like group couponing? Move over Groupon, Mr. 50 million strong. Facebook’s 600 million users are offered-up some of your group couponing action. But, is there really room for another Groupon?
Business Insider’s Groupon survey suggests YES, as they start to see Groupon’s regular users become less active over time…
From our eNews: Step-by-Step Fundraising
GCP publishes
eNewsletters focused on health and wellness and incentive topics (sponsored by CVS/pharmacy) and we also publish partner sponsored
eNews, which includes research, editorials and aggregated news stories to keep you informed on innovative gift card programs, legal and legislative issues and cutting edge gift card technologies. Fundraising and Scrip is a core program use for our gift cards. Check out this Fundraising eNews story:
Step-by-Step Fundraising:
What is Scrip? Scrip has been around for some 15 years; learn how this fundraising method has earned an estimated half billion dollars for charities nationwide. It's simple to raise money by shopping with gift cards for everyday purchases like clothing and dining. Learn more about
gift card fundraising with Scrip.
These cards are great choices for Scrip programs
Subscribe to our eNews here!
Are you ready for mobile marketing and mobile commerce?
Widespread mobile internet adoption is upon us and this graphic by
B2B Bloggers suggests when it’s due to over-take desktop internet usage. When will more people look to their mobile devices vs. their PC’s to receive their retail marketing messages, coupons, and redeem their gift cards? Is 2014 the tipping point?
Three C's to Maximize your Gift Card Incentive Program
Selecting the right gift card for your incentive program is crucial to its success. It's not just about satisfying your employees; it's also about staying within budget. Here are the "three C's" to help you maximize your gift card incentive program:
Ramping up for Incentive “Gamification”
At GiftCard Partners, we’ve been hearing a lot about how corporations are targeting gaming as a way to attract employees to workplace motivation and incentive programs. Interactive games are a fun and effective way to educate and train employees, and promote behavior changes. According to the National Training Laboratories, learners who engage with games as part of their educational process retain 75 % of the knowledge they acquire.
