Interesting rewards program - American Red Cross: points for blood
For the fourth year in a row, the Red Cross enters a new season of Red Cross Racing: an online blood donor rewards program designed to reward loyal donors and encourage participation in the program.
Engagement Strategies Magazine outlines gift card trends
Excerpt from Engagement Strategies Magazine:
Gift Card Landscape Has Shifted, Bringing New Vistas, Values
Four industry experts discuss how recent changes in the market are affecting the use of gift cards as a motivational tool
Gift Card Trends What other important trends are we likely to see in the use of gift cards over the near term? The experts we spoke to had some different views and suggested different opportunities, but all agreed that the use of gift cards as incentives and performance and recognition rewards will continue to grow. NGC’s Adam Van Witzenburg expects to see more use of gift cards – especially virtual cards – as incentives to get customers to come into stores or to come to the phone – “things like, ‘If you come in, we’ll turn this card on,’ and ‘If you take this survey, you can have this card’ more proactive marketing with the cards.” For the rest of the article:
http://www.engagementstrategiesonline.com/Gift-Card-Landscape-Has-Shifted-Bringing-New-Vistas-Values.1014.0.html
Detroit Public Schools use gift cards to up parent involvement
DPS offers gift cards to encourage parental involvement Detroit Public Schools officials will give a $25 Target gift card to the first 500 parents who sign up for the "I'm In" parent involvement card as a way to encourage parents to become more involved in the Detroit schools. The card will be used to track parent engagement and workshops in the district's eight parent resource centers. Every time parents use their card, they will receive points that will earn them entries into raffles and prizes. This isn't the first time DPS has used Target gift cards to encourage parental involvement. Last September, the district offered $20,000 in Target gift cards — including five $1,000 prizes — to parents who brought their children for a full day on Count Day, when attendance figures are used to determine state funding levels. From The Detroit News:
http://detnews.com/article/20110316/SCHOOLS/103160439/DPS-offers-gift-cards-to-encourage-parental-involvement#ixzz1GsYg2tZq
Starting Incentive Programs at a Young Age
At Lucy Wortham James Elementary in St. James Missouri students are not just encouraged to have a perfect attendance record, they are rewarded. Every student with a perfect attendance record at the end of each month is entered into a drawing to win a gift certificate sponsored by a local business. This shows how prevalent incentive programs, and gift card rewards are becoming, even for kids. Teaching kids the importance of punctuality, and positive work ethic is important. Gift cards also allow for a sense of independence as the kids can ultimately pick out their own reward.
CashStar Introduces Enhanced B2B Digital Gifting Suite
GCP's Diane Freeland is quoted in today's Business Wire release:
CashStar Introduces Enhanced B2B Digital Gifting Suite Mobile gift cards and eCerts are the hottest topic in gift cards, but combining technology with B2B applications is where it's at for GiftCard Partners.
CashStar, the digital gifting and incentives company, announced new enhancements to its suite of B2B digital gifting solutions. Composed of the eCorporate Application Programming Interface™ (API) and eCorporate Direct™, the suite provides an easy way for retailers to manage and distribute their bulk e-gifting programs based on their needs and preferences.
Click t o read the full article here
