2024 Email Marketing Predictions: From Sustainability to AR
As the holiday season approaches, the anticipation for festive promotions and marketing strategies intensifies in the retail industry. With the landscape of online shopping evolving rapidly, it's crucial to stay ahead of the curve. Here are five predictions for email marketing trends during the 2024 holiday season:
Carrot or Stick..That is the Question
The biggest conundrum that has existed in employee health care has always been whether to punish employees for bad health behavior, or reward employees for good behavior. This dilemma seems to be resolving itself, and the incentive based "carrot" approach is winning out. Employers are using more incentive based methods rewarding employees with discounts, gift cards, loyalty based incentives for good health behavior, as well as less tangible rewards such as educational materials to help employees keep up the good work. It seems that the days of uncertainty and health care fees are ending. As an employer if you are wondering whether to wield a fear-inducing stick over your unhealthy employees, or offer the healthy ones a rewarding carrot in hopes they set an example, reach for the veggies. For more information visit http://www.colloquy.com/article_view.asp?xd=7400
Spot Rewards Winners
It is our pleasure to present the winners of a "Spot Reward" contest in which administrators of employee health and wellness programs submitted stories of their most successful employees. Each winner received a $25 CVS/Pharmacy gift card.
Preventing Health Problems, and High Health Care Costs
As health care costs soar for businesses (especially small businesses) it is important to remember that 90%of all health care costs come from preventable illness. With that in mind, as an employer the easiest way to keep health care costs down is to promote health among employees. Some of the easiest ways to do this is to promote healthy lifestyle choices in the workplace, and identify participants in the health care program that are at risk for illness. By targeting at risk individuals and offering preventative care options, it allows your company to make a small investment in prevention to avoid much larger health care costs for both the company and the employer further down the road. Only 5% of total health care costs go to preventative care; but if more dollars went toward prevention the total health care costs for businesses would decrease dramatically. One way to promote preventative health in the work place is by using the CVS Select Card which works for all your Health and Wellness, HAS, and HRA programs. This is a selectively filtered card based on the IIAS database, and current FSA recipients of the CVS Select Gift card are able to purchase from the following o Baby Care, Allergy remedies, First Aid, Pain relievers, Home Diagnostics, o Oral Hygiene, Stomach Remedies, Nicotine Replacements, Cough and Cold o Remedies, and Eye and Ear Care o Filters out purchases such as cigarettes and alcohol. o Cards are available in flexible denominations and are reloadable.
Dads and Grads: Beyond Writing a Check
The Dads and Grads season is again upon us. So this year, before you dig out the checkbook, think about personalizing your gift a little further. Checks and cash can be easy, and might save you a trip to the store, but personalizing a gift for a dad or a grad can mean more, and involve you spending less. Gift cards are more personal than cold hard cash, and give your gift receiver a better idea of the giver’s intentions for how the money should be spent. For example, it is fun for a college grad to think of being able to splurge on some new clothes, or a spa day instead of thinking of their impending loan payments. Adding some personalization in a gift can go along way. So before you whip out the checkbook, think of your recipient, and add some value without spending more money.
